An aspiring cult figure, an intuitive musical player, a songwriter of heartland rock anthems, and a self-proclaimed ‘beach enthusiast’. These are the many guises of New Jersey’s Heshy R, known for his brilliant creative projects under his The Hesh Inc. pseudonym. Triple Whammy!!! and The Definitive Soul in Exile are glistening examples of this, records that have a solid rock and roll backbone but also travel in a myriad of differing directions.